How to View Analytics on Current Promotions

TRANSCRIPT: 

Hello, and welcome to this Grubhub dashboard walkthrough. In this video, we’ll show you how to view analytics on currently running promotions from within the dashboard.

When running promotions, you can view information on how a promotion is performing and current data related to it. To do so, click the Promotions tab on the left hand panel. From the drop-down menu click Current.

From the current promotions tab, either scroll through your promotions or use the search field to find the promotion you’d like to view analytics for. Once you’ve found the promotion you’re looking for click View Analytics.

From here you can view the analytics for this promotion. Please note that there is a 24-hour delay, so same-day results will not be available. 

A few key metrics to pay attention to here are claims, redemptions, and redemption rate. When a user has an opportunity to redeem a promotion, we consider that a claim. When the promotion is actually applied to an order, it’s considered a redemption. Redemption rate is calculated by looking at total redemptions over total claims. If you’re interested in a deeper look at your promotion analytics please reach out to your account advisor or technical brand manager.

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